John Paul Executive Sales & Marketing Recruitment

The 10 P’s of Perfect Presentation

Poor Preparation Produces Poor Presentation,

Poor Presentation Produces Poor Results

The internet has opened the way to gain the utmost information for your interview.

Prior to your interview you must research the person, the company, the market sector and the role.

You need to have the basic information on the following prior to your interview: -

Company Website

	History of the company
	Research the relevant section of the website
	Products and services and the people

Google

	The person
	The company
	The products/services
	The market
	Their customers

Linked in

	The person and their background
	Related companies
	The company's ex employeees
	The employees in the same job title to the one you are applying for
	Map out the company see where the existing people have come from
	Work out where the management come from
	Look at Career path – before and after

The person in business

	Plaxo
	Twitter
	DIGG

The person social

	Sphinn
	Del.ico.uk
	Facebook
	Mixx
	MySpace

Once you have this information; create a list of things you have in common

	Relevant experience
	Similar types of companies you have worked for before
	People who you know that may know them
	Clients and customers that you both have dealt with before
	Similar routes to market

We do not recommend you lead with this information but gaining this knowledge will give you more confidence, a greater understanding of the people and business you could be working with and it gives you the power you to build a relevant conversation.

People buy from people who they like, have something in common with or that takes time to understand them and their company.

Create mini case study’s that relate to the challenges you have identified for role you are applying for.

Again we do not recommend you lead with these but simply have them ready in case you need them.

You will probably only need to use 10% of the information you gained from your research. However, it is better to have information you don’t use rather than not having the information you need.

The more you research, the more things begin to fit in to place and this alone can give you more confidence and secure the career of a lifetime rather than missed opportunity.

There are plenty of sites to help you research which can be found in our research centre.

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